Simon Lingard Woods

I am a designer and strategist based in London. I’m mostly interested in public service design, society, organisations and Scottish rugby.

Info
Sketch book
Writing
Projects:
- Product/Service Design
- Strategy

- Communications


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Mark

Info





I’m a service/product/business designer currently working as a Design Director and Head of Public Sector consulting at Fjord London. 

Besides my work in design, I’ve spent time working in marketing, branding and communications at companies like BBH London, Copa90 and Mr President. I’ve also built several mountain bike trails and have helped launch a small lighting business. 


My strengths are:

Design Management


Strategic Design


Service/Product design


Communication


Design in the Public Sector


Organisation Design

Finding and shaping projects, and leading multidisciplinerary design/strategy teams

Using design methods, skills and mindset help address complex questions for organisations - often in collaboration with ‘traditional’ strategists

Designing services and products that perform for people (user and employee), and meet organisational goals

Helping team members, stakeholders and interested bystanders to understand the design process

How design can be used to help make government policy and services more human. 

Exploring organisations and the relationships at the heart of them, using design methods, skills and mindset. 


I’m currently working on getting better at financial analysis, procurement strategy and digital transformation at scale.

Clients
I’ve worked on a wide range of clients, a selection of which are below. Many projects are difficult to talk about publically but there are a few you can review in more detail on this site. 

Lambeth Council
HMRC
Arcadis
HSBC
Google
Diageo
Audi
Kingfisher
Centrica (Hive and British Gas)
Kraft
P&G

More
If you’re interest in more detail, drop me a line and I can send you my CV.

Mark
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